:root{--paper:#f6f3eb;--ink:#20251f;--orange:#eb4c20;--line:#cfcec5}*{box-sizing:border-box}html{scroll-behavior:smooth;scroll-padding-top:90px}body{margin:0;background:var(--paper);color:var(--ink);font-family:Arial,Helvetica,sans-serif;font-size:17px;line-height:1.55}a{color:inherit;text-decoration:none}button,input,select,textarea{font:inherit}a:focus-visible,button:focus-visible,input:focus-visible,select:focus-visible,textarea:focus-visible{outline:3px solid #27659c;outline-offset:5px}.skip{position:absolute;top:-80px;padding:12px;background:white;z-index:10}.skip:focus{top:0}header{height:108px;max-width:1440px;margin:auto;padding:0 5%;display:flex;align-items:center;justify-content:space-between;gap:25px}.logo{font-size:46px;letter-spacing:-3px;font-weight:900;line-height:1}.logo span{font-size:14px;vertical-align:top;letter-spacing:0;margin-left:3px}nav{display:flex;gap:36px;font-size:15px}nav a:hover,.textlink:hover{text-decoration:underline;text-underline-offset:6px}.button{display:inline-flex;background:var(--ink);color:white;border:1px solid var(--ink);padding:16px 26px;border-radius:4px;font-size:15px;font-weight:bold;cursor:pointer;align-items:center;justify-content:center;transition:background .2s}.button:hover{background:#404a3f}.button.small{padding:12px 22px}.hero{max-width:1440px;margin:auto;padding:38px 5% 60px;display:grid;grid-template-columns:1fr 1.05fr;gap:35px;align-items:center}.eyebrow{font-size:12px;letter-spacing:1.6px;font-weight:bold;margin:0 0 27px}h1,h2,h3,p{margin-top:0}h1{font-size:clamp(48px,5.7vw,86px);line-height:1.02;letter-spacing:-4px;margin-bottom:28px}em{font-style:normal;color:var(--orange)}.intro{font-size:22px;line-height:1.4;margin-bottom:18px}.description{color:#53574f;max-width:450px;font-size:17px;margin-bottom:28px}.textlink{display:inline-block;margin:16px 0 0 20px;font-size:15px;border-bottom:1px solid var(--ink)}figure{margin:0}.hero-image{position:relative}.hero-image img{width:100%;height:550px;object-fit:cover;display:block;border-radius:48% 48% 3px 3px}.hero-image figcaption{display:flex;justify-content:space-between;font-size:11px;letter-spacing:1px;padding:13px 0}.hero-image figcaption span{letter-spacing:0;font-size:12px;color:#666}.proof{display:flex;justify-content:space-around;border-top:1px solid var(--line);border-bottom:1px solid var(--line);padding:22px 5%;gap:20px}.proof p{margin:0;font-size:16px;font-weight:bold}.proof span{font-size:12px;color:#7b7d73;margin-right:18px}.section{padding:95px 5%;max-width:1440px;margin:auto}.section-heading{display:grid;grid-template-columns:1fr 1.4fr;gap:10px 80px;margin-bottom:50px}.section-heading .eyebrow{grid-column:1/-1;margin-bottom:8px}h2{font-size:clamp(38px,4vw,58px);letter-spacing:-2px;line-height:1.05;margin-bottom:24px}.section-heading>p:last-child{max-width:530px;align-self:center;color:#53574f}.formats{display:grid;grid-template-columns:repeat(2,1fr);border-top:1px solid var(--ink)}.formats article{padding:30px 30px 20px 0}.formats article+article{border-left:1px solid var(--line);padding-left:30px}.number{font-size:12px;letter-spacing:1px;display:block;margin-bottom:38px;color:#666}h3{font-size:25px;letter-spacing:-.7px;line-height:1.2;margin-bottom:18px}.formats p{color:#53574f;max-width:330px}.tag{font-size:13px;border-bottom:1px solid var(--line);display:inline-block;padding-bottom:7px}.footnote{font-size:13px;color:#666;margin:25px 0 0;max-width:850px}.difference{background:var(--orange);padding:75px 5%;display:grid;grid-template-columns:1.1fr 1fr;gap:80px}.difference h2{font-size:clamp(38px,4vw,62px)}.difference-items article{border-top:1px solid #742a1880;padding:24px 0 8px}.difference-items p{max-width:520px}.steps{display:grid;grid-template-columns:repeat(3,1fr);gap:45px}.steps article{border-top:1px solid var(--line);padding-top:24px}.steps span{font-size:45px;line-height:1;color:var(--orange);display:block;margin-bottom:26px}.steps p{color:#53574f}.consultancy{background:var(--ink);color:var(--paper);padding:80px 8%;display:grid;grid-template-columns:1fr 1fr;gap:80px;align-items:center}.big-type{font-size:clamp(100px,15vw,220px);font-weight:900;letter-spacing:-12px;line-height:.83;color:var(--orange);transform:rotate(-7deg);padding:35px 0}.consultancy p:not(.eyebrow){color:#d2d4cb;max-width:510px}.consultancy ul{padding:0;list-style:none;margin:25px 0 35px}.consultancy li{border-top:1px solid #596052;padding:11px 0;font-size:16px}.button.light{background:var(--paper);color:var(--ink)}.button.light:hover{background:#ddd9cb}.about{display:grid;grid-template-columns:1fr 1fr;gap:0 80px}.about .eyebrow{grid-column:1/-1}.about h2{grid-row:span 2}.about p:not(.eyebrow){color:#53574f;max-width:550px}.contact{background:#e9e7dc;max-width:none;display:grid;grid-template-columns:1fr 1fr;gap:80px}.contact>div{max-width:550px}.contact-note{font-size:14px;color:#606358;margin-top:40px;max-width:360px}form{max-width:550px;width:100%}label{display:block;font-size:14px;font-weight:bold;margin:0 0 8px}input,select,textarea{width:100%;border:1px solid #a5a99e;border-radius:3px;background:var(--paper);padding:13px;color:var(--ink);margin:0 0 20px;font-size:16px}textarea{resize:vertical}#form-status{font-size:14px;margin-top:14px}footer{padding:45px 5%;display:flex;justify-content:space-between;align-items:center;gap:20px}footer p{margin:0;font-size:14px}footer .logo{font-size:36px}@media(min-width:1600px){.difference,.consultancy,.contact{padding-left:calc((100vw - 1296px)/2);padding-right:calc((100vw - 1296px)/2)}}@media(max-width:850px){header{height:90px}nav{gap:18px;font-size:14px}.hero{grid-template-columns:1fr 1fr;gap:25px}h1{letter-spacing:-2.5px}.hero-image img{height:480px}.textlink{margin-left:0}.proof{flex-wrap:wrap}.section-heading,.difference,.about,.contact,.consultancy{gap:35px}.formats article{padding-right:15px}.formats article+article{padding-left:15px}.tag{font-size:12px}.big-type{letter-spacing:-8px}.section{padding-top:65px;padding-bottom:65px}}@media(max-width:600px){header{height:85px;gap:12px}.logo{font-size:38px}nav{display:none}.hero{grid-template-columns:1fr;padding-top:25px}.hero-copy{padding-bottom:15px}h1{font-size:60px;letter-spacing:-3px}.intro{font-size:21px}.hero-image img{height:370px}.textlink{margin-left:18px}.proof{align-items:flex-start;flex-direction:column;padding:25px 6%;gap:12px}.proof p{font-size:15px}.section{padding:60px 6%}.section-heading{display:block;margin-bottom:30px}.section-heading .eyebrow{margin-bottom:20px}.formats,.steps,.difference,.consultancy,.about,.contact{grid-template-columns:1fr}.formats article,.formats article+article{border-left:0;border-bottom:1px solid var(--line);padding:26px 0}.number{margin-bottom:18px}.formats p{max-width:none}.difference{padding:55px 6%;gap:10px}.steps{gap:25px}.steps span{font-size:32px;margin-bottom:18px}.consultancy{padding:55px 6%;gap:45px}.big-type{font-size:110px;letter-spacing:-7px;padding:0;line-height:.82}.consultancy h2{font-size:44px}.about{gap:0}.about .eyebrow{margin-bottom:25px}.contact{gap:30px}.contact-note{margin-top:24px}footer{flex-wrap:wrap;padding:30px 6%}footer p{font-size:12px}footer .logo{width:100%}}@media(prefers-reduced-motion:reduce){html{scroll-behavior:auto}*{transition:none!important}}

/* Fresh BigPulp identity */
:root{--paper:#f7fbfc;--ink:#152650;--orange:#2256d8;--line:#cbd8e0;--mint:#d9f7ee;--lime:#c6f35b}
.logo{display:inline-flex;align-items:center;gap:10px;letter-spacing:-2.4px}.logo .wordmark{font-size:46px;letter-spacing:-2.4px;margin:0;line-height:1;font-weight:900}.logo .brand-mark{display:inline-flex;align-items:center;justify-content:center;background:var(--lime);color:var(--ink);width:39px;height:39px;border-radius:50%;font-size:31px;line-height:1;margin:0;letter-spacing:0}
header{border-bottom:1px solid var(--line)}.button{border-radius:30px;background:var(--ink)}.button:hover{background:#2256d8}.eyebrow{font-size:14px;letter-spacing:1.4px}.hero{padding-top:58px;padding-bottom:65px}.hero-image img{border-radius:28px 28px 100px 28px}.description,.section-heading>p:last-child,.formats p,.steps p,.about p:not(.eyebrow){color:#465773}.hero-image figcaption,.hero-image figcaption span{font-size:12px}.proof{background:var(--mint);color:var(--ink)}.proof span{color:#425c65;font-size:14px}.difference{background:var(--ink);color:var(--paper);grid-template-columns:.8fr 1.4fr;gap:60px;padding-top:85px;padding-bottom:85px}.usp-heading>p:last-child{max-width:330px;color:#c6d8eb}.difference h2{color:var(--lime)}.difference-items{display:grid;grid-template-columns:1fr 1fr;gap:32px}.difference-items article{border-top:1px solid #647594;padding:22px 0 0}.difference-items h3{font-size:24px}.difference-items p{font-size:16px;color:#d9e3f1;margin-bottom:0}.usp-number{display:block;color:var(--lime);font-size:14px;margin-bottom:16px}.difference-items .storage-usp{grid-column:1/-1;background:#223760;padding:25px 28px;border:0;border-radius:16px}.planned{display:inline-block;color:var(--lime);font-size:12px;letter-spacing:1.3px;margin-bottom:14px;font-weight:bold}.storage-usp p{max-width:none}.consultancy{background:var(--mint);color:var(--ink)}.consultancy p:not(.eyebrow){color:#465773}.consultancy li{border-color:#a9c9c1}.big-type{color:var(--orange)}.button.light{background:var(--ink);color:white}.button.light:hover{background:var(--orange)}.contact{background:#eaf0ff}.contact-note{color:#465773}.number,.tag,.footnote{font-size:14px}.textlink{margin-left:0;margin-right:16px}.hero .button{margin-right:18px}footer .logo .wordmark{font-size:36px}footer .logo .brand-mark{width:30px;height:30px;font-size:24px}
@media(max-width:850px){.difference{grid-template-columns:1fr;gap:25px}.usp-heading>p:last-child{max-width:550px}.hero{gap:25px}.logo .wordmark{font-size:38px}.logo .brand-mark{width:32px;height:32px;font-size:26px}}
@media(max-width:600px){.hero{padding-top:32px}.hero-image img{height:350px;border-radius:22px 22px 70px 22px}.difference{padding:55px 6%}.difference-items{grid-template-columns:1fr;gap:28px}.difference-items .storage-usp{grid-column:auto;padding:22px}.logo{gap:7px}.logo .wordmark{font-size:34px;letter-spacing:-1.8px}.logo .brand-mark{width:29px;height:29px;font-size:24px}h1{font-size:clamp(42px,12vw,60px)}.eyebrow{font-size:13px}.textlink{margin-left:0}footer p{font-size:14px}}

/* Packaging descriptor and operator-led content */
.logo .logo-stack{display:flex;flex-direction:column;gap:5px;margin:0;letter-spacing:0}.logo .logo-descriptor{font-size:13px;font-weight:600;letter-spacing:3.5px;line-height:1.2;margin:0 0 0 3px}.logo .brand-mark{align-self:flex-start}.hero h1{font-size:clamp(42px,4.8vw,72px);letter-spacing:-2.5px}.steps{grid-template-columns:repeat(4,1fr);gap:28px}.steps h3{font-size:22px}.benefit-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:36px}.benefit-grid article{border-top:1px solid var(--line);padding-top:24px}.benefit-grid p{color:#465773}.sourcing{border-top:1px solid var(--line)}.audience{background:var(--mint);max-width:none}.audience>p:not(.eyebrow){max-width:680px}.sector-tags{display:flex;flex-wrap:wrap;gap:12px;margin-top:28px}.sector-tags span{border:1px solid #9abeb5;border-radius:30px;padding:10px 18px;font-size:15px}.consultancy{background:var(--ink);color:white}.consultancy p:not(.eyebrow){color:#d9e3f1}.consultancy .textlink{border-color:#d9e3f1}.faq details{border-top:1px solid var(--line);padding:22px 0}.faq summary{font-size:20px;font-weight:bold;cursor:pointer}.faq details p{max-width:820px;margin:16px 0 0;color:#465773}.form-pair{display:grid;grid-template-columns:1fr 1fr;gap:16px}.attachment-note{font-size:14px;color:#465773}footer .logo .logo-descriptor{font-size:12px;letter-spacing:2.5px}
@media(max-width:850px){.steps,.benefit-grid{grid-template-columns:repeat(2,1fr)}header{gap:15px}nav{gap:15px}.hero h1{font-size:46px}}@media(max-width:600px){.steps,.benefit-grid,.form-pair{grid-template-columns:1fr}.logo .logo-descriptor{font-size:12px;letter-spacing:2.6px}.hero h1{font-size:clamp(39px,10.5vw,58px);letter-spacing:-1.7px}.hero-image img{height:330px}.sector-tags{gap:8px}.sector-tags span{padding:8px 12px}.faq summary{font-size:18px}}

.contact-action{align-self:center;max-width:520px}.email-caption{font-size:14px;color:#465773;margin-top:14px}